The Adoption of Digital Technology in SMEs

This research aimed to study the factors affecting adoption of digital technology in SME entrepreneurs. Questionnaire were used as a tool collect data from 375 samples entrepreneurs northern region. The analyzed using Structural Equation Model (SEM). results showed that among SMEs consisted 3 main components: (1) technological context, (2) and (3) environment context. Technological context is key factor contributing perceived usefulness technology. environmental contributes ease use lead by can be guideline promote support Thai increase their competitiveness current business get ready for economy era.